Make no mistake; companies are researching candidates online prior to the interview…you should do the same!
A common question asked by Hiring Managers – “Tell me what you know about our company? If you are not able to answer that question, you will find that the interview will end very quickly.
Competition is intense – with easy access to the Internet, there is absolutely no excuse, but you must be willing to invest the time.
Resources that will assist you in your research:
· The first place to start is the company’s website and social media sites (LinkedIn & Facebook); it is their marketing tool and will give a clear insight of the company’s brand.
· Local Newspapers
· Trade Magazine
· Company’s Annual Report
· Press Releases
· General Google Research
Some ideas on what you should know about the company:
· Their Mission Statement and Values
· Size, location(s) and history
· About CEO and the person who will be doing the interview
· What services, or products they offer
· Who are some of their main clients
· Who are their main competitors
· An insight of the financial strength of the company
· Types of people they employ
· About the work environment and culture
· If they are active in the local community and/or have social staff events
· If the company is more of a jacket and tie environment, or more laid back?
Having some knowledge about a potential employer and the company before an interview, can put you ahead of the competition and will certainly help you in deciding whether you are a good fit for the organization.
If nothing else, it will boost your confidence, help you to ask more insightful questions and avoid embarrassment from not being able to answer questions on things that you should have known.